{"id":6693,"date":"2021-02-23T18:34:17","date_gmt":"2021-02-23T23:34:17","guid":{"rendered":"https:\/\/choicelocal.com\/?page_id=6693"},"modified":"2021-07-02T07:55:37","modified_gmt":"2021-07-02T12:55:37","slug":"reputation-management","status":"publish","type":"page","link":"https:\/\/old.choicelocal.com\/franchisor\/our-marketing-solutions\/reputation-management\/","title":{"rendered":"Reputation Management"},"content":{"rendered":"

8.5 Out of 10 Consumers Said They Trust Online Reviews as Much as a Personal Recommendation<\/span><\/h2>\n

As a franchise system don\u2019t you love those hot\/pre-closed leads that come in through word of mouth\/referral?\u00a0 When someone calls you up and says, \u201cMy friend Tammy told me you guys are just fantastic, so I am calling you and I think I want to sign-up with you.\u201d You can feel pride in knowing your company did a great job and you feel the joy in the reward of knowing that you are about to close a new customer very easily, because of the strength of that referral.<\/span><\/p>\n

The Power of Online Reviews<\/span><\/h3>\n

Online reviews are 85% as powerful as personal recommendations in giving prospective customers confidence in your business.\u00a0 So as a franchisor who wants to help their franchisees grow their business on a local level, you must pay attention to the local online reputation while driving new and strong reviews for each franchisee – continually. The goal is to keep each franchisee in your system within the statistically proven sweet spot, to get more leads per brand impression, of 4.7 to 4.9 stars out of 5.\u00a0 If a specific franchisee is below that 4.7 to 4.9 range, this will cause people who would otherwise become their customers to go signup with one of the local competitors.<\/span><\/p>\n

Our Reputation Management System<\/span><\/h3>\n

At ChoiceLocal, we have developed a system using a combination of email marketing and text messaging to your existing customers that will do the following for you as a franchise system on a local level:<\/span><\/p>\n

Identify Your Franchisees\u2019 Net Promoter Scores (NPS)<\/span><\/h4>\n

We will identify your franchisees\u2019 NPSs, which is the most powerful universal <\/span>leading <\/span><\/i>indicator of success that top brands use religiously to optimize their business. NPS measures your customer loyalty and enthusiasm.\u00a0 With our reputation management solutions, we can tell you:<\/span><\/p>\n